No, I’m not trying to censor anyone.
This is actually a challenge to say more with fewer words.
With marketing and advertising, most times, you only have a few seconds to grab your reader’s attention.
Be concise.
Be relevant.
Be interesting.
Be impactful.
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Here’s a fun exercise:
“The perfect cup of tea would be one that starts with kettle-boiled water, organic tea leaves, a splash of milk, and a teaspoon of our responsibly sourced sugar.”
How would you make the above sentence more concise while still conveying the original message?
💡Hint: There are no wrong answers!
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I’m Ackelia Williams, a freelance copywriter and creative storyteller here to help you achieve your writing goals through compelling and engaging copy.
🔔Follow for more writing tips or get in touch if you’re interested in working with me.
