You heard about the story from a friend.
You read the synopsis on the book's back cover.
Maybe the title mentioned the plot.
Regardless of how you discovered the story, you will probably know what to expect before actually reading any of it.
In storytelling, the "promise of the premise" is the part of the story that rewards you with what was previously advertised
Let's use 'The Hunger Games' as an example.
The premise:
"In a dystopian post-apocalyptic future, two children from each of the twelve districts are sent into the Games where they must endure brutal fights to the death."
While none of the major twists are revealed, you know what to expect.
There's an interesting plot.
There is a promise.
As a reader, if the story failed to explore what was promised (like it turned out to be a romantic comedy), you'd feel deceived or tricked, and overall disappointed.
Similarly, in advertising, if what you advertise fails to deliver on the promise, you can expect a comparable response.
So:
Be honest.
Keep your promise.
Don't bamboozle your audience.
Does your brand, product, or service deliver on a promise you've made?
Does your story deliver on the promise of the premise?
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I’m Ackelia Williams, a freelance copywriter and creative storyteller here to help you achieve your writing goals through compelling and engaging copy.
🔔Follow for more writing tips or get in touch if you’re interested in working with me.
