Have you ever been persuaded to buy something after reading an advertisement?
Whether it was a catchy line for a chocolate bar, or a perfectly worded product description for a pair of shoes, most of us have, at one time or another, been convinced to make a purchase or join a list of some kind after reading a piece of copy.
In short, copywriting is a form of writing designed to encourage a target audience to take some kind of action, with the ultimate goal of generating sales.
Copywriting is used in various forms of advertising and marketing, including copy for website pages, marketing emails, social media ads, printed flyers and brochures, for just about every industry.
What skills does a copywriter need?
While a copywriter should have outstanding writing skills and a good vocabulary, copywriting is more than just writing fancy words.
Detailed below are a few more key skills a good copywriter should possess to craft compelling and persuasive copy.
Creativity
Depending on the type of marketing material required, a copywriter will be able to harness their powers of creativity and find innovative ways of delivering a message clearly and concisely.
They will be well-versed in the art of storytelling, taking the reader on a captivating journey that ends with the successful execution of the desired action.
Research
Effective copy is targeted to a specific audience. In many cases, a client is seeking out a copywriter when they need help communicating their value to their customers.
A copywriter will work to solve a client's marketing problem through research of target audiences, the market, as well as competitors to tailor copy to the intended buyer.
Communication
This doesn't just pertain to writing to an audience. A good copywriter is also a good listener. They listen to the needs of the client and produce copy that matches the client's voice and brand.
As good communicators, they will usually ask the right questions and respond to feedback appropriately to nurture a solid working relationship with clients, potentially collaborating with designers and marketing teams.
Do you need a copywriter?
If you have a brand or business and require persuasive and engaging copy that speaks directly to your target audience and inspires them to take action, then be sure to get in touch.
Schedule a free consultation call now to discuss your project and see how I can help you achieve your goals.